In a world of customer contact where efficiency often takes the lead, some brands consciously choose a different path. Not for faster or cheaper, but for better. For truly personal contact.
Recently, Jorick, Chief Strategy Officer at ContactCare, shared his insights in an open conversation with Klantcontact.nl on this development. An honest discussion about the state of the customer contact industry, the role of technology, and above all, the question: who actually decides what customer contact looks like?
“The responsibility for change doesn't just lie with suppliers, but first and foremost with the client.”
How customer contact is shaped starts with the choices you make:
choose price, and you get efficiency
choose quality, and you create space for a genuine experience
The choices organisations make shape how customer contact is delivered. Choose price, and you get efficiency. Choose quality, and you create space for a real connection.
Curious to read the full conversation?
Read the complete interview on Klantcontact.nl:
https://www.klantcontact.nl/best-practices/b-corp-in-facilitair-klantcontact-idealisme-of-realistisch-businessmodel/
